TESCO Summer Flowering Bulb Display
Structural longevity was essential for this display stand. It was pre-filled in Holland before being shipped to the UK & Ireland for 19 weeks of retailing!
THE BRIEFTo design and manufacture a range of bespoke quarter and half pallet display units that could be packed in Holland with summer flowering bulbs and delivered to Tesco stores in the UK and Ireland. The stand was to remain in-store for 19 weeks.
We designed a stand that would be easy to assemble, withstand long-term use in-store and still remain aesthetically appealing to customers. It met Tesco’s precise supply chain and in-store guidelines and incorporated GBP and Euro pricing therefore covering both UK and Irish markets. We worked closely with Tesco’s structural design and artwork approval teams to ensure the design concept met all their requirements.
We incorporated an independent shelving system to allow customers to hand-select their preferred flowers without reducing the stand’s strength. To meet the client’s very tight deadline, we used the very latest in premium quality, high-speed digital print technology. The stands were delivered flat packed to Holland, where they were assembled, filled and delivered to Tesco in the UK.
The great use of space on these units enabled the customer to display up to 42 different products!