Hotels guests at the world famous Dorchester Collection would never know this premium gift box started life flat packed! It was finished with a striking ribbon.
SOPHISTICATED BESPOKE SOLUTIONS FROM BOXMART
The Dorchester Collection, renowned for its nine prestigious hotels, required a premium gift box for a corporate gifting campaign. The box had to have the appearance of a luxury rigid box but with flat-pack functionality. It had to reflect the group’s impeccable status yet be practical and cost effective.
We developed a flat-pack box with no visible raw edges. Each hotel is represented by a specific colour, so we litho printed the boxes in these specific spot colours and named the hotels on the inside of the lid. A ribbon was glued into the box and was protected during transit to prevent creasing.
To achieve a high-end finish, the boxes were die-cut at a 45˚angle to the flute and pre-glued to prevent visible raw edges.
The entire order was delivered within 13 days of the artwork being approved.
The boxes felt so luxurious that recipients reused them as a keepsake box. The Dorchester Collection also commissioned BoxMart to create a second gift box.
“BoxMart is a wonderful company to deal with. We have had such fantastic feedback from those who received the gift that we
decided to send them out again this year.”
The Dorchester Collection