Soap and Glory

This high shine, anti-scuff outer packaging is guaranteed to grab bloggers’ attention when it lands on their doorstep!

THE BRIEF

As one of the most popular beauty brands in the UK, Soap & Glory regularly send press packs to beauty bloggers. Traditionally these are sent in plain kraft boxes but to ensure maximum impact, the company wanted to create its own branded packaging.

BOXMART’S ROLE

We recommended a hinged lid front tuck-in box. The flat pack format requires minimal storage and can be quickly assembled into a robust box to withstand the postal system.

PRODUCTION DETAILS

We used E Flute corrugated board to create a large and small box. Both featured an external print with white-out text for branding. UV ink provided a high gloss shine and helped prevent scuffing.

RESULTS

Soap & Glory’s new boxes ensured it instantly stood out from the crowd and grabbed the blogger’s attention. We also created complementary boutique-style bags.