The Bittersweet Chocolate Company
An unfurling gift box adds to the enjoyment of eating The Bittersweet Chocolate Company’s hand-crafted chocolate discs!
To replace the traditional ‘bag and tie’ method of displaying hand-crafted chocolate discs with a gift box that offered additional protection, branding and an enhanced ‘opening experience’ for the client.
We created a one-piece flat pack box design with bespoke feature closure that offers simple assembly and an impressive consumer experience when it unfurls like a flower. Storage space was limited so this option allowed the entire order to be stored on just two pallets.
We recommended a premium-feel white backed cartonboard renowned for its printability and rigidity. Six colours were litho printed across eight different designs for each chocolate disc flavour. All were varnished to deliver a slight sheen.
The retailer was so impressed with the final printed boxes it decided to take the full range of flavours and in larger quantities than first planned.
FAST FACT: To future proof the concept, BoxMart created a design where a label, featuring ‘Special edition’ flavours, could be added to the pack.