Versatile Gift Crate for Beer Hawk
Recently awarded a Highly Commended accolade at the 2020 UK Packaging Awards, our Beer Hawk 12 beer crate gives a beautifully presented alternative to the usual brown box packaging solution.
Our design delivered a flexible adaptable multipack gift crate, enabling the client to mix and match products to reflect seasonal markets. With well protected compartments of varying sizes, the pack can safely house branded glasses, and can accommodate bottles and cans of varying dimensions to create curated mixed packs. The design elevated what is usually a plain and practical box into a gift crate that is worthy of being kept and reused.
A frame wall construction provides an aesthetically pleasing and robust structure, with hand holes incorporated in the design to emulate traditional wooden crates. A lift off lid gives a great opening experience – revealing products neatly tucked between removable partitions. The process of removing and discovering each product makes it feel like a gift that keeps on giving.
Printed in full colour, this construction has been used for both Father’s Day and Christmas sales campaigns, each using updated graphics, artwork and contents to create new and coveted “editions” to great commercial success.