The Importance of Great Packaging for TikTok Brands

TikTok is revolutionising the world of online retail! 

From beauty brands to pet supplies, supplements to clothing - the world of TikTok is fast paced, energetic. The name of the game is ENGAGEMENT and we are here to help with fabulous attention-grabbing packaging!

Before we get to the science part, lets look at how to TikTok can work for your brand. Being a busy marketplace with competing brands all vying for views, likes, conversions and followers, you have just a few seconds to make an impact, and then follows the challenge of building brand loyalty and long term relationships.

Our top five tips for D2C brands looking to make an impact;

1. Create a well defined brand personality & tone of voice and remain faithful to that - are you playful, informative, mission-based or humorous?
2. Ensure a consistent brand aesthetic - instantly recognisable backdrops and brand colours will draw attention and stop the scroll
3. Use humans! People love seeing people - brand owners - be visible!
4. Tell the story behind your products - show your roots, explain your ethos - make viewers feel invested in your business to build loyalty
5. Mix it up - attention spans are short, and Tiktok algorithms are fickle - create new products, or develop new bundles on a regular basis to retain interest and engagement over time

Packaging to support online growth

Communicating with your customers through a screen enables you to achieve great things - but ensuring your product is well presented and reflects that well curated brand personality is absolutely essential.

BoxMart works with businesses big and small to create packaging which elevates your brand and facilitates growth. With UK manufacture we also offer speedy turnarounds which caters well for the fast paced world of TikTok.

We can deliver a range of packaging solutions, including;

• In stock gift & shipping boxes with next day UK shipping, perfect for gifting campaigns and top-up postal packaging for sell-out events. 
• Custom printed and made-to-measure postal packaging - make an impact on the doorstep
• Standard shipping boxes for mystery bundles and general postage
• Impactful influencer boxes - our creative design team develop packaging to your specification that stands out
• Creative stand-out seasonal gift packs - from advent to limited editions, weird shapes to special finishes - the possibilities are endless!
• Cartons with multiple print references - create multiple product mixes from one construction

If you'd like to explore upping your packaging game get in touch with our friendly team - we love packaging, and we love working with exciting new and established brands. Drop us a line on enquiries@boxmart.co.uk or call us on 01543 480163.