Benefit Cosmetics

We super-sized Benefit’s iconic packaging to create a promotion to instantly grab bloggers’ attention!

THE BRIEF

The company required an oversized version of its iconic Hoola Box to prospect for their business. It would be filled with a range of bronzing products and sent to bloggers, VIPs and key influencers.

BOXMART’S ROLE
We recommended a flat pack, one-piece hinged lid carton made from corrugated board. We also designed a bespoke insert to securely hold the bronzing products during transit.

PRODUCTION DETAILS
To make the box as close to the original as possible, we digitally printed it throughout and used a metallised board to replicate the Hoola Box’s internal mirror.

RESULTS
The box was a huge success and gained extensive coverage on social media, resulting in customers wanting to buy a large-scale box for themselves!