British Hair CTU

This compact retail stand had to hold a mix of eight products of differing sizes!

THE BRIEF
To create a compact retail stand that could hold a mix of eight products, all of differing sizes. The stand had to be supplied flat packed but be easy to assemble, feature a promotion in three currencies and be suitable for use once the promotion has ended.

BOXMART'S ROLE
We developed one generic stand with a tray base to hold all product combinations. A removable header card was created for each currency. It was double sided with the promotion on one side and a generic image on the reverse.

PRODUCTION DETAILS
Printed 4 colour litho plus UV varnish.

TIME SCALE
Devliered within two weeks of receiving artwork.

RESULTS
Salons loved the stand's small footprint as it was ideal for small retail areas but still grabbed the customer's attention.

FAST FACT
A reversible header card, featuring a generic image, extended the stand's lifespan