LUSH "Surprise"

This interactive Christmas gift box packaging certainly lives up its name! As soon as the recipient opens the box they’re showered in an explosion of multi-coloured confetti. 

THE BRIEF

To create an exciting, interactive gift box to hold a selection of Lush products. The box was to incorporate a confetti shower explosion to surprise the recipient.

BOXMART’S ROLE

The confetti mechanism was designed and extensively tested to ensure it delivered the ‘Surprise’ every time. It also needed to be reusable for in-store demonstration purposes without the use of a fresh box. To minimise overseas transportation costs, we
developed a flat packed box that was easy to assemble, protected Lush’s products and could be used as a keepsake box.

PRODUCTION DETAILS

Neon litho inks were used to print striking graphics. A rope carry handle doubled up as the pull mechanism to activate the confetti.

RESULTS

Sales of the ‘Surprise’ gift box resulted in it becoming that season’s must-have Lush Christmas gift.