Sipsmith Diamond Pack
LUXURY PACKAGING TO ENHANCE AND PROTECT - Starpack 2016 Award Winner! This unusual and award winning structure creates an outstanding customer opening experience!
Sipsmith, the creators of truly artisanal spirits of uncompromising quality, had secured a soft launch with John Lewis that, if successful, would lead to a nationwide Christmas launch. It required bespoke gift boxes to celebrate the bottle’s shape and frame it on the shelf without compromising its visibility.
We created a vertical bottle wrap that protected the glass bottle without obscuring it. Mock-ups were supplied in an array of materials from coated corrugated board to high-end carton board. Digitally printed 3D mock-ups were also presented to John Lewis.