The Co-op

Printed carry hamper to aid #ReverseAdvent promotion

THE BRIEF
The Co-op required a sturdy box for its new #ReverseAdvent campaign. Each day during Advent, customers were asked to place an item into the box and donate the 24 items to someone locally in need.

BOXMART’S ROLE
We created a bespoke carry hamper to hold and transport 24 items of various sizes and weights. The case was delivered flat packed along with its own transit outer enabling the Co-op to assemble and dispatch them quickly to customers nationwide.

PRODUCTION DETAILS
The carry hamper was made from a corrugated B flute material and screen printed internally and externally with The Co-op’s corporate colours.

RESULTS
Customers fell in love with the concept of giving something back over Christmas! All the carry hampers were claimed within a week of the campaign going live and, during the month of December, the #ReverseAdvent hashtag generated 77million impressions!