The Dram Team

This stylish subscription pack starts life as a flat pack design but transforms effortlessly into a protective box with an extremely premium feel!

THE BRIEF

The Dram Team is a new out-of-the-ordinary whisky tasting service. It required a box to safely house and transport six drams of whisky to its clients’ door.

BOXMART’S ROLE

We recommended a three-part box comprising a presentation pack, an integral internal fitment to hold five drams, and a special fitment to hold a sixth, slightly smaller premium whisky. We also provided transit packaging to prevent product breakages.

PRODUCTION DETAILS

The Dram Team had minimal storage space, so we created an unglued, flat pack carton board box. It was easy to store, quick to build and simple to fill, so minimised co-packing costs. The box was litho printed inside and out to create a clean, crisp finish that really enhanced the customer’s opening experience.

RESULTS

The packs have been a huge success with clients and influential whisky bloggers who described the packaging as: “too good to open!”