TIGI

This retail-friendly premium gift box certainly packs a punch with its edgy graphics and sturdy structure!

THE BRIEF

To create a Christmas gift box that can be assembled in seconds but always be globally compliant. Hairdressers need to be able to store it in a confined space and it must provide protection for distribution overseas.

BOXMART’S ROLE

We recommended a bespoke BoxMart BritBox®. The premium gift box has the appearance of a luxury rigid box but the convenience of a flat pack. It was pre-packed with a piece of tissue paper to allow the hairdresser to quickly line the box before adding the TIGI products. This ensured global consistency.

PRODUCTION DETAILS

The striking monochrome graphic was achieved with a 1 colour litho print. The luxurious feel was achieved using a matt film laminate which also increased durability.

TIME SCALE

The entire order was supplied within three weeks of TIGI signing off the artwork.

RESULTS

TIGI was so impressed with the premium finish that the boxes have been used for PR launches and as a sales tool to attract new salons.

FAST FACT.  The boxes arrived flat for instant assembly with a magnetic closure.