This multi-talented postal pack not only protects miniature glass wine bottles during transit, but has helped Vinoa win exciting new business partnerships! BoxMart provides innovative wine box design.THE BRIEF
Vinoa, a monthly subscription-based service, introduces wine lovers to new wines from lesser-known producers. Its existing Chinese packaging needed to be replaced with an interactive postal pack that could hold and protect four miniature wine bottles.
We presented a range of ideas with our ‘Drawer Box’ being the clear favourite. The box creates a great sense of anticipation and the drawer gently glides open to reveal four beautifully presented miniature bottles.
We used a robust white carton board to create the flat pack boxes. A cost effective two colour litho print was applied to the textured side of the board to create an unusual finish with a really premium feel. We also supplied a single walled corrugated postal wrap.
Compared to the previous Chinese supplier, BoxMart cut the production time from several months to a matter of days. The shorter lead times help Vinoa react quicker to large orders and has also secured new business partnerships.