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How to create stand out festive packaging – even at the last minute

Don’t let the lack of snow fool you, one of the busiest shopping periods of the year is well and truly underway. With everyone trying to get in on the festive rush, it can be tricky to tempt holiday shoppers when they’re so overwhelmed with choice. It’s therefore all the more important to make sure your products stand out from the crowd. 

No matter how your festive sales are looking so far, it’s not too late to make the most of all those last-minute shoppers. The right packaging has the power to showcase your products in new and different ways, to excite and delight consumers during the holiday season.  

Here are creative packaging supplier BoxMart’s top tips to make sure your last-minute festive packaging takes pride of place at the top of the present pile this year.  

Opt for versatility 

Investing in striking new specifically for the holiday season can work wonders but equally you want to be sure that you get the most bang for your buck across your full product range – rather than choosing individual options for every single item, potentially taking up valuable storage space.  

Gift boxes that can work for multiple products or ranges are a great choice, particularly during the latter half of the festive period, as they offer options in terms of design and reduce the necessary outlay without compromising on retail presentation. For example, BoxMart’s highly versatile range of gift box options can be combined to create multiple different gift boxes, all from the same base. One high-quality gift box base can be put together with a classic matching lid and ribbon for simple-yet-stylish effect, or with a clear lid and shredded paper for the perfect product presentation – the choice is yours!

If you need boxes in a range of sizes, BoxMart’s starter kits are ideal, giving you twenty boxes in four different sizes, perfect for creating a stunning multi-level hamper to wow any consumer or even as a window display to create instant impact. You could even lay them out for customers to create their own bespoke hampers in-store.  

With boxes arriving flatpack and available in a range of colours, from yellow and gold to eye-catching crimson red, they're perfect for other holidays throughout the year, such as Easter and Valentines. 

Embrace colour 

The festive period is filled with celebrations, from the office secret Santa to carefully chosen gifts for loved ones under the tree, so it’s the perfect time to experiment with the full colour spectrum. While it’s of course important to remain in-keeping with your overall branding, seasonal packaging is the ideal chance to take that brave little step into the unknown and create something truly unique.  

BoxMart’s ‘Build Your Own Box’ tool is ideal, allowing you to create a variety of lid and base colour combinations, perfect for mixing and matching across your product range. Choose from bold, attention-grabbing colours like crimson or fuchsia pink, or traditional festive favourites like silver and gold. Opting for bright, exciting colours can really help your products catch the eye of consumers passing your store windows or in the crowded online retail space.
 
Don’t forget those little final touches can add a serious pop of colour, for example BoxMart’s beautiful range of ribbons and pre-tied bows deliver impressive impact while requiring very little effort – perfect when you’re short on time during the festive season!  

Get the right advice 

The festive season is such as important period for many businesses, so it’s important to be sure that the steps you’re taking to boost your festive sales are the right ones. If you’re uncertain during decision making, it will be harder to approach this make-or-break period with confidence. In particular, the right festive packaging has the potential to significantly boost sales as it is your customer’s first impression of your holiday offer.  

Be it a brand-new product for Christmas 2018 or a festive gift-boxed edition of a firm customer favourite, choosing eye-catching options can significantly increase your chances of bumper holiday sales. As experts in a wide range of packaging solutions, the BoxMart team is perfectly placed to help you choose the right options for your business. You can get in touch with the team quickly and easily through the built-in live-chat on the BoxMart website, and they’ll be more than happy to listen to your needs and ensure you get the very best solution for your festive packaging.  

For all of your last-minute festive packaging needs, BoxMart is your ideal partner. With a minimum order of just one pack and same-day despatch, you can count on BoxMart this Christmas.
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